Know the Precise Franchise for You
Some franchisors want good preference for both the parties. But some of the franchisors apply their underhanded tactics to fool you and keep it with a quick sale with no heart for the sales and results.
Most importantly, buy the franchise with due diligence and scout them thoroughly. The franchisors with all heart to their sales and to the customers, then you should not to be bothersome for buying a franchise because what matters to them the most is the happy customer and will all hope for the growth of the franchise which they hand over to the party. But some franchisors are there who do not just think for the franchise growth and its implementation but to ditch the customers easily with their quick sales tactics, which will not further work for the good initiative as to develop franchise growth.
Here are some underhanded sales tactics you should keep in mind before buying a franchise:
- High-pressure quick sale tactics: One of the most common tactic you will encounter while buying a franchise. There are a lot franchisors try their quick sale tactics on the buyers for just selling their franchise, they do not bother if the buyer is interested to buy it or not. If you have any intuitions or any kind of doubt in buying a franchise under the high pressure of the franchisors then just step back and ask yourself these questions, Is it worth buying? Is it a precise franchise to buy? Would it be profitable for me? Then take your next step towards the decision. A good franchisor will make sure that it is a good fit for both the parties. If the franchisor discovery is starting to feel like a used car lot, then it’s the time to step back.
- Promises Success: Keep this always in mind, At least one thing is certain in mind that, Nothing is certain. The franchisor is straightly lying to you if they guarantee you success. Entrepreneurship takes hard work, dedication and lots of due diligence. If someone is making you promises they can’t keep, it is clear they are trying to make a quick sale to you.
- Limited options for Due Diligence: One of the most important parts of due diligence process is to call franchisees. Once you complete the initial calls with the franchisor and reviewed the franchise disclosure documents (FDD), then the last step come which is to speak with franchisees.
If there is a situation arises that the franchisor tells you to call franchisees on an approved list, then beware. This type of technique is called steering. When a franchisor steers you towards their canary, and they are hoping that you will not be going to speak with all the other franchises. There only a way to understand the franchise system is to connect and speak with a wide variety of franchises.
4) Wide net: One more quick sale tactic is to appeal to people as many as possible just to make a sale. If you’re invited to any seminar or webinar designed to inform you about the franchise opportunity, then there should be a big NO to those invitations and stay away from this.
People like this do not care about who buy their franchise or if it is a good fit for both the franchise and franchisor. All they care about is the sale, and their tactic to cover more people, hopefully, one of them at least take the bait.
5) Attractive claims: If a salesperson to whom you are speaking to continuously bluster about what money their franchisees make or how much profit their business draws in then you’re dealing with that person who somehow trying to make a quick sale at your expenses. A true entrepreneur will know only how to make their business with their hard work, and success stories could make glittery distractions.
6) Fresh models: Making your customer feel special is the best sales tactic in any industry and franchising is no different from this. If a franchisor tells you about its franchise downs and then handle the situation with its ups, then there’s nothing to listen more. Move on, if your due diligence tells you this doesn’t sound financially good.
7) No-brainers: Now at the end of the day and your due diligence, You are the only one remaining to make this important decision. If the salesperson tries to convince you to buy his franchise, then it is clear to step back. Trust your due diligence, not the person who is selling you the franchise. Only you will be the one who going to invest, and hence, only you can be the one to decide the precise franchise for you.
So, don’t let these underhanded quick sales tactics by you the wrong franchise for you and put yourself in the wrong franchise business. Stay alert with your due diligence and pick up your right franchise with right decisions.